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Official rules

Apparent Creators Arena: Official Rules

Last updated September 19, 2026. These Rules apply to every weekly sprint, monthly cup and the Porsche season.

In short

  • Post a public TikTok about Apparent products with #apparentglow. No sign-up, no links to submit.
  • A video counts if it clearly shows or talks about Apparent, is your original work, has at least 500 views when the window closes and stays public for 30 days. At most 3 videos a day count.
  • Two boards every week and every month with cash for the top three; one season board for the Porsche and two iPhone 18s.
  • Prizes are awarded when the minimum participation in Section 7 is met; otherwise reduced or alternative prizes apply.
  • Bought views, extra accounts, reposts, re-uploads or the hashtag on unrelated videos mean disqualification.
  • Winners get a TikTok DM from @apparentskin within 3 days and have 7 days to reply.
  • Apparent may change or end the Program; windows already closed are always honored.

The summary is for convenience only; the full Rules below are what counts.

2. Who can take part

You must be at least 18 years old at the time of posting and the owner of a public TikTok account. You enter as an individual; one person, one account. Accounts run by agencies or managers are allowed only if each account belongs to the person who appears in the videos.

The Program is open worldwide where permitted by law and void where prohibited. Employees and contractors of Sponsor, its agencies and their immediate family or household members may post, but are not eligible for prizes.

Sponsor may exclude any account that, in Sponsor's reasonable judgment, was created or is used mainly to game the Program.

3. How to enter

No registration and no purchase are necessary. Post a public video on TikTok during a contest window with the hashtag #apparentglow in the caption. The Program finds hashtag videos automatically and refreshes the boards about every 8 hours.

If your video has not appeared on the boards within 24 hours of posting, send the link in a direct message to @apparentskin on TikTok. Adding the hashtag to an existing caption is allowed; the video is counted from the moment our system first sees it with the hashtag.

A video is assigned to the window in which it was posted (TikTok post time, UTC) and counts toward the weekly sprint, the monthly cup and the season at the same time.

4. What counts as a qualifying video

Only qualifying videos are counted on any board. A qualifying video must meet all of the following:

  • Be about Apparent. An Apparent product (PDRN+ Glow Up Serum, Toner Pads, the Glow Kit or any other product sold on apparentskin.com) is shown on screen for at least 3 seconds or is discussed by name in speech or on-screen text, and the product is a meaningful part of the video rather than a background prop. Videos that carry #apparentglow but are about something else (unrelated trends, dances, random vlogs, spam) are not counted; repeated misuse of the hashtag disqualifies the account (Section 9).
  • Be your own original content, filmed and edited by you. Reposts, duets or stitches of other people's Apparent videos, stock footage passed off as your own, and AI-generated people presented as real customers do not qualify.
  • Be public, not age-restricted, with views visible, and comply with TikTok's Community Guidelines, applicable law and Sections 9 and 10 of these Rules.
  • Have at least 500 views at the first board update after the window closes.
  • Stay public and unchanged for at least 30 days after the window closes. A video that is deleted, set to private or re-uploaded is removed from the results, and a prize already paid for it may be reclaimed.
  • Not exceed the daily limit: at most 3 videos per creator per calendar day (UTC) are counted. If you post more, the 3 videos with the most views count.

Sponsor decides in its reasonable discretion whether a video qualifies and may review any video at any time, including after results are posted.

5. Contests, windows and how we count

  • Weekly sprint: Monday 00:00:00 to Sunday 23:59:59 UTC. Boards: Most videos and Most views.
  • Monthly cup: the calendar month, UTC. The first monthly cup is the October 2026 Cup, starting October 1, 2026.
  • Season: September 1, 2026 00:00 UTC to August 31, 2027 23:59:59 UTC (365 days). One board: Most views.

Most videos is the number of your qualifying videos posted in the window. Most views is the sum of their view counts. We use the view counts TikTok shows publicly, read by our system at each update. Final standings for a window are taken at the first update after the window closes, typically within 8 hours. Later changes to view counts do not affect the results, except removals under Sections 4 and 9.

Ties: on Most videos, the creator with more total views on those videos ranks higher; on Most views, the creator with more qualifying videos ranks higher; if still tied, the creator whose last qualifying video was posted earlier ranks higher.

The boards on this website are informational and can change while a window is open. Only the final standings as determined by Sponsor after verification (Section 8) award prizes.

6. Prizes

Weekly and monthly prizes are paid in US dollars for places 1 to 3 on each board (tables below). The amounts shown on a board when its window starts are the prizes for that window; Sponsor may change amounts for future windows.

Season grand prize: first place on the season board wins a Porsche vehicle. Sponsor chooses the model, trim and color; the approximate retail value is up to $120,000. Second and third place each win an Apple iPhone 18 in a configuration chosen by Sponsor.

The vehicle is handed over at a dealership in the continental United States chosen by Sponsor. The winner must hold a valid driver's license and be legally able to register the vehicle. Taxes, title, registration, insurance and transport beyond the dealership are the winner's responsibility. If the winner cannot take delivery of the vehicle for any reason (for example residence outside the United States, no license or a legal restriction), the winner receives the alternative grand prize of $10,000 in cash instead.

Prizes are non-transferable and cannot be exchanged for cash at the winner's request. Sponsor may substitute any prize with one of equal or greater value. A creator can win on more than one board. Cash prizes are paid by PayPal (or bank transfer where PayPal is unavailable) within 14 days after verification; season prizes are delivered within 90 days after verification.

Weekly sprint
Board1st2nd3rd
Most videos$100$50$25
Most views$150$75$40
Monthly cup
Board1st2nd3rd
Most videos$400$200$100
Most views$600$300$150

7. Minimum participation

Prizes are awarded only when a contest actually took place. A board is awarded in full when its window reaches the minimums below, counted across qualifying videos:

  • Weekly sprint: at least 30 creators with a qualifying video and at least 90 qualifying videos in the window.
  • Monthly cup: at least 100 creators with a qualifying video and at least 500 qualifying videos in the window.
  • Season grand prize: by the end of the season, at least 300 creators with a qualifying video, at least 3,000 qualifying videos and at least 50,000,000 total views on qualifying videos.

If a weekly or monthly window misses its minimums, Sponsor may, at its choice, award the prizes anyway, award them reduced in proportion to the shortfall, or roll the prize pool into the next window. The decision is posted on the board within 3 days after the window closes.

If the season misses any of its minimums, the Porsche and the iPhones are not awarded. Instead the top three on the season board receive the alternative season prizes: $10,000 for first place and $1,000 each for second and third place. Sponsor may, at its sole discretion, award the full prizes even if a minimum was missed. Progress toward the season minimums is shown on the season board.

8. Verification and notification

Within 3 days after a window closes, Sponsor sends each winner a direct message on TikTok from @apparentskin. We never ask for passwords, codes or payments; any such message is not from us. Keep your DMs open to everyone or follow @apparentskin so the message reaches you.

To receive a prize you must reply within 7 days and provide: full name, country of residence, PayPal email (cash prizes) or shipping address (goods), and any documents required by law, such as IRS Form W-9 for US residents who receive prizes worth USD 600 or more in a calendar year, or Form W-8BEN for non-US residents. Sponsor may ask for a screenshot of your TikTok Studio analytics for the qualifying videos to verify views.

If you do not reply in time, cannot be verified, decline the prize or turn out to be ineligible, the prize is forfeited and goes to the next ranked eligible creator. Sponsor may publish winners' TikTok handles, display names and qualifying videos on this website and on its social accounts.

9. Fair play and disqualification

The following are prohibited and lead to removal of the videos concerned and, for repeated or serious cases, disqualification of the account from all current windows and from the season, with any prize already paid subject to return:

  • Buying or botting views, likes, comments, shares or followers; engagement pods and exchange groups; view farming through multiple accounts, VPN loops or automation.
  • Paying to promote a qualifying video (TikTok Promote, ads, boosts) so that its views are inflated. Organic reach only.
  • Posting the same or a near-identical video several times, deleting and re-uploading videos, or otherwise manipulating post times or counts.
  • Reposting other creators' content, duets or stitches presented as your own entry.
  • Using #apparentglow on videos that are not about Apparent (Section 4).
  • False or misleading statements about the product: medical or treatment claims, fabricated before-and-after results, fake reviews, or claims of a partnership with Apparent that does not exist; impersonating Apparent or its staff.
  • Hate speech, harassment, nudity, dangerous acts or any content that violates TikTok's rules or applicable law.

We keep a history of every video's statistics at each update. Unusual patterns, for example view spikes without matching likes, comments and shares, or an audience that does not match the account's history, trigger a review, and Sponsor may request analytics from the creator. Sponsor's decisions on qualification, eligibility and fair play are final and are not subject to appeal.

10. Disclosure and content standards

If you have received free product, payment or any other benefit from Apparent, you must use TikTok's paid partnership label and/or #ad, as required by the US Federal Trade Commission and the laws of your country. The chance to win a prize can itself be a material connection: when in doubt, disclose. Compliance with advertising and disclosure rules is your responsibility.

Show the product honestly and describe your own experience. Do not make medical claims or promise results. Do not include other people without their permission, and do not include minors.

11. Your content and our use of it

By entering you grant Sponsor a non-exclusive, worldwide, royalty-free license to display your qualifying videos, together with your TikTok handle, display name, avatar and statistics, on this website and to repost or share them on Sponsor's own social media accounts with credit to you. Use of your video in paid advertising requires your separate written consent, for example a TikTok Spark Ads authorization.

You confirm that you own the content, that everyone who appears in it has agreed to appear, and that the video does not infringe anyone's rights. You keep all other rights to your videos.

12. Taxes

All taxes, duties and fees on prizes are the winner's responsibility. For US residents, prizes worth USD 600 or more in a calendar year are reported on IRS Form 1099; the fair market value of the vehicle is reported as income. Sponsor may withhold amounts or require documents where the law demands it.

13. Changes, suspension and termination

Sponsor may change these Rules, the prize amounts for future windows or the schedule at any time by posting the updated Rules on this page with a new date. Changes never apply to windows that have already closed.

Sponsor may suspend or terminate the Program, in whole or in part, at any time and for any reason, including suspected fraud, technical failure, changes to TikTok's platform or data access, low participation, legal requirements, or a business decision to discontinue the Program or the brand. Windows that closed before the announcement are honored under these Rules.

If the season is terminated before August 31, 2027, the Porsche and the iPhones are not awarded. Sponsor will instead award the alternative season prizes ($10,000, $1,000, $1,000) to the top three of the season board as of the termination date, provided the season minimums in Section 7, reduced in proportion to the days elapsed, were met; otherwise no season prize is awarded.

14. Limitation of liability and release

You take part at your own risk. To the extent permitted by law, Sponsor, its affiliates, agencies and their staff are not liable for any loss or damage arising from the Program or a prize, including technical failures, TikTok outages or changes, inaccurate view counts caused by TikTok data, undelivered or unread direct messages, or the acts of third parties. By entering you release TikTok, Apple, Porsche and Sponsor from any claims connected with the Program.

Sponsor's total liability to any participant is limited to the value of the prize that participant is entitled to under these Rules.

15. Privacy

To run the Program we collect and store public TikTok data: your handle, display name, avatar, follower count, video captions, links, thumbnails and statistics. Winners' contact and tax details are used only to deliver prizes and meet legal obligations and are deleted after the retention period the law requires.

Videos you delete or set to private disappear from the Arena at the next update. To have your account removed from the Arena entirely, write to creators@apparentskin.com.

16. Governing law

These Rules are governed by the laws of [State / Country of Sponsor], without regard to conflict-of-law rules. To the extent permitted by law, disputes are resolved individually and not as part of a class or representative action. If any provision is found unenforceable, the rest of the Rules remain in effect.

17. Contact

Questions about the Program: creators@apparentskin.com or a direct message to @apparentskin on TikTok.